Google is a powerful search engine, but are you using it to its full extent? Many users are unaware of Google’s full capabilities and can benefit greatly from the little known tricks and tips. Our article reveals said tricks and tips to help you retrieve a better quality of information: quickly and efficiently!
Banker/research orientated searches |
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Get current market data for a company |
Type the ticker symbol into the search box |
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Find out which are the most popular products for a company in recent searches |
Type in the company name and google will show the products the company has in order of their popularity in recent searches: “apple i”. Useful for equity research |
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Find out the popularity of products/people/places over time |
Use Google Trends – useful for equity research |
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See search activity over a time period to measure seasonality |
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See search activity for different locations to measure potential geographic demand |
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Compare search demand for different products over time to estimate the rate of substitution |
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Power searching |
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Search across a particular time period |
“quantitative easing, last 30 days” |
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Use similar adjectives for a search |
Type “~budget hotels London” and it will search for cheap, low cost etc hotels in London |
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Get an exact search |
Put the search term in double quotes “term” |
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Find sites with similar content |
Put “related:” then the site you are comparing |
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Use a wildcard in searches |
Put and asterix at the end of the search “New York contains the best*” |
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Filtering your search |
Use the filter options on the left hand side of the page of your search results (use more search tools to refine the search by location and time of update) |
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Searching either of two terms |
Use the word or between terms “construction OR building” |
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Excluding items from a search |
Put a minus sign in from of the term you want to exclude “Paris –texas” |
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Include all forms of a term |
Add the search term with a hyphen “Mountain-biking” |
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Ensure you include items which Google might think are unimportant |
“Basel +i” will exclude Basel ii or Basel iii |
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Search a specific site |
“madoff site:www.wsj.com” will search for madoff only in The Wall Street Journal |
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Search within a date range |
“fed chairman 1990..2000” will search for the fed chairman between the years 1990 and 2000 |
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Search for sites grouped under a defined list on other pages |
“allinanchor:useful finance sites” |
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Search for sites grouped under a defined list with a specific term included on other pages |
“real estate companies in anchor: residential” |
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Search for terms which must all be included in the text of the page |
“allintext: mexico real estate residential” |
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Only include pages which include the term in the text |
“Intext: mexico real estate residential” |
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Search for terms which must all be included in the title of the page |
“allintitle: mexico real estate residential” |
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Only include pages which include the term in the title |
“Intitle: mexico real estate residential” |
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Search for terms which must all be included in the URL of the page |
“allinurl: mexico real estate residential” |
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Only include pages which include the term in the URL |
“Inurl: mexico real estate residential” |
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Search for a particular file type for a search |
“beta filetype:ppt” |
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Search for key data in a particular location |
“Unemployment NY”“Population NY”Best for US locations. For more details go to Google Public Data |
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Power using the search box |
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Get the current time in a city around the world |
Type “time” then the name of the city |
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Use the search box as a calculator |
Type “(1+10%)^10” and it will show 2.593 |
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Use the search box as a converter |
Type “25 miles in KM” and it will show 25 miles = 40.2336 kilometres |
Find specific items |
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Find the definition of a word |
“define:onomatopoeia” |
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Find the exact times of a movie |
Type the movie name followed by your post /zip code |
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Find the flight arrival / departure times |
Type in the airline name followed by the flight number |
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Track a Fedex or UPS parcel |
Type the tracking number directly into the search box |
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Find the weather |
Type “weather post/ zip code” |
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Find a local map quickly |
Type the place name or post / zip code followed by the word “map”, or just type in the post / zip code |
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Find a phone number |
“phonebook: person’s name” will give you their residential number (generally only works in the US) |
Other useful Google Power Search Tips |
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Find pages which link to a site |
“link:www.bloomberg.com” |
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Screen out aggregator sites (particularly for purchases) e.g Ebay |
Use Give Me Back My Google for your shopping searches |
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Find out where a phone number is from |
Type the phone number into the search box (works best in US and for companies) |
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Compare products |
Use the terms like compare or versus: “compare iphone to Blackberry” |
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